Social Media Management Campaigns
Marketing & A&R Coordinator - Shamus Records & TRO Essex Music Group
As Marketing & A&R Coordinator at Shamus Records and TRO Essex Music Group, I work directly with artists and their teams across all sides of a release, from early planning and creative strategy to publicity, social media, and promotion. I also support A&R through artist discovery, research, and scouting, which has given me the opportunity to find new music and stay closely connected to what’s happening in the industry. Through this experience, I have had the privilege of attending the American Independent Music Publishing Summit, as well as obtaining hands on experience in artist scouting at Americana-fest in Nashville. What I love most about the role is getting to combine the creative and strategic sides of music, helping artists tell their stories, building campaigns around music I believe in, and finding new ways to connect artists with the audiences who will love them.
Publicity Director - SCOPE
As Publicity Director for SCOPE (Student Committee on Popular Entertainment) at the University of New Hampshire, I led the marketing and publicity behind some of the university’s largest live music events. I oversaw social media, creative direction, digital and on-campus promotion, and overall brand voice, including publicity for UNH’s highest-attended concert to date with 5,000+ attendees. One of my favorite campaigns generated over 100 million Instagram impressions from a single concert poster, showing me firsthand how creative marketing can turn excitement around a show into a much larger cultural moment on campus.
Social Media Management Intern for Ryan Zoidis of ‘Lettuce’
I helped manage social media for Ryan Zoidis, saxophonist for Grammy-nominated band ‘Lettuce’, an internship. I created content, assisted with posting and planning, and supported promotion for shows and releases. I worked directly with the artist to share updates, connect with fans, and grow his online presence across platforms.
Social Media Manager for The Blind Pig Barber Company
As Social Media Manager for Blind Pig Barber Company, I helped shape the brand’s online presence through content that captured the personality and community behind the business. I created photo and video content, planned social campaigns around promotions, events, and collaborations, and managed day-to-day audience engagement across platforms.