Spotify Wrapped Campaign Analysis
An in-depth public relations and marketing case study examining Spotify Wrapped as a data-driven campaign that transforms user listening habits into a global cultural moment. This project explains how Spotify leverages personalization, social sharing, and artist engagement to foster brand loyalty, generate organic media coverage, and cultivate a sense of community around music. The analysis highlights Wrapped’s success in connecting listeners, artists, and broader audiences through emotionally resonant storytelling, strategic timing, and highly shareable design positioning Spotify not just as a streaming platform, but as a space for belonging and musical identity